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New Willamette Valley Vineyards CEO wants to build area’s largest winery into national brand - Salem Reporter
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New Willamette Valley Vineyards CEO wants to build area’s largest winery into national brand - Salem Reporter
While in the running to become Willamette Valley Vineyards’ new CEO, Mike Osborn “went incognito” at some of the vineyard’s locations to get a real customer experience. While ghost shopping in March and April, Osborn said, no staff “could pick me out of a lineup.” “I was able to learn what they do and it’s a thrill, because the team is just so well-trained and so hospitable,” Osborn said. Osborn, who stepped in as the CEO of Willamette Valley Vi…
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