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New weight-loss scams fueled by GLP-1 hype
Reports to the Better Business Bureau's scam tracker surged in late 2025 as AI-generated ads and deepfake celebrity endorsements promised fake rapid weight-loss solutions.
- The BBB reported a spike in scam tracker reports in recent weeks as social media feeds flooded with fake rapid-weight-loss ads tied to GLP-1 hype.
- Rising demand for GLP-1 medications prompted scammers to exploit consumer interest by marketing fake alternatives to those seeking weight-loss treatments.
- AI-Generated ads drove much of the activity, with Melanie McGovern saying `AI-generated ads were popping up everywhere`; many promoted supplements claiming GLP-1–like results, while several used Oprah Winfrey deepfakes.
- The BBB warned that any treatment without a prescription is a major red flag, urging consumers to never share personal health information and to report scams to the BBB Scam Tracker and the Federal Trade Commission.
- Scammers even advertised specific "natural" tonics like a claimed 100% natural oriental blue tonic, while Oprah Winfrey addressed fake videos in Oprah Daily, warning consumers about financial and health risks.
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