In the premodern societies, power sent heralds to the public square to proclaim its truth. In the current era, the algorithm plays that function through influencers. We assist the rise of postmodern heralds: there are no longer trumpets or official proclamations, but an infinite feed, a permanent scroll and an audience that confers greater credibility to the fifteen-second video than to the institutional bulletin. Power is no longer disputed exc…
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In the premodern societies, power sent heralds to the public square to proclaim its truth. In the current era, the algorithm plays that function through influencers. We assist the rise of postmodern heralds: there are no longer trumpets or official proclamations, but an infinite feed, a permanent scroll and an audience that confers greater credibility to the fifteen-second video than to the institutional bulletin. Power is no longer disputed exc…