New-vehicle prices hold steady in July

U.S. vehicle prices trend higher as OEMs hit with higher costs

July new vehicle prices in the United States remained mostly unchanged from June, according to estimates from Kelley Blue Book. They noted only a slight decline month-over-month as incentive spending sped-up and fueled strong sales volumes.  However, they also said annual gains in new vehicle average transaction prices (ATPs) and manufacturer’s suggested retail prices are accelerating, though they remain below long-term averages. Both ATPs and M…

New-vehicle prices hold steady in July

On the Dash: July new-vehicle prices averaged $48,841, with incentives hitting a 2025 high at 7.3% of ATP. EV sales jumped 20% in July as buyers rushed to use incentives before the expiration on Sept. 30. Luxury prices rose sharply while Jeep posted a 12% year-over-year drop. New-vehicle prices in July were virtually unchanged from June as automakers leaned on higher incentives to keep sales flowing, according to Kelley Blue Book estimates. The…