New UK PM Burnham takes to social media to challenge populist parties' dominance
Burnham’s team says the posts are designed to reach voters on phones and has already drawn millions of views, officials said.
- Britain's new Prime Minister Andy Burnham is using quirky social media videos to counter Reform UK, aiming to reach voters directly on platforms where they spend their time.
- Abby Tomlinson, who spearheaded viral memes for then-Labour leader Ed Miliband in 2015, runs the digital operation, producing content designed to be popular and inclusive rather than polarizing.
- Responding to Conservative leader Kemi Badenoch calling him "a pair of eyelashes and a black T-shirt" with "It's dark blue, actually," Burnham gained 50,000 followers on TikTok and Instagram in one day last week.
- While trailing Reform leader Nigel Farage's 2.3 million followers on X, Burnham is recruiting content strategists for up to £80,000, as pollster Keiran Pedley notes his success depends on delivering voters' priorities.
- This approach offers the Prime Minister "a second chance at a first impression," Lyons said, though analysts warn long-term success depends on managing economic challenges and navigating future "bumps in the road.
23 Articles
23 Articles
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From discussing the merits of pub snacks to making fun of his own appearance, Britain’s new prime minister is taking on populist parties such as Reform UK on the social media platforms where they have built huge followings
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New UK PM Burnham takes to social media to challenge populist parties’ dominance
LONDON, Aug 5 (Reuters) - From discussing the merits of various pub snacks to making fun of his own appearance, Britain's new prime minister is taking on populist parties such as Reform UK on the social media platforms where they have built a huge foll...
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