US Edition
Govt. Notifies TRP-2026; Tightens Audit Norms, Expands Sample Size
The policy mandates 80,000 metered homes within six months for agencies, dual audits, and government inspection powers to enhance data accuracy and protect viewer privacy.
- On Friday, the Ministry of Information and Broadcasting released the TV Ratings Policy 2026, aimed at ensuring transparency, independence, and accountability in audience measurement, replacing regulations unchanged since January 2014.
- This policy follows the ministry's recent order directing BARC to suspend news ratings, citing "unwarranted sensationalism and speculative content" during Israel-Iran conflict coverage three weeks prior.
- Agencies must deploy at least 80,000 metered homes within 18 months and maintain a 10 percent buffer of additional households, while at least 50% of the Board of Directors must be independent.
- Existing agencies have 30 days to register under the new framework, which mandates a dual-audit system featuring quarterly internal and annual independent external audits with strict penalties.
- The Centre has granted itself sweeping inspection and audit powers, allowing government inspectors to enter agency premises without prior notice, while requiring agencies to appoint nodal officers to resolve complaints within 10 days.
15 Articles
15 Articles
Govt rewrites TV ratings rules, gives itself sweeping powers to audit & inspect rating agencies
Days after the I&B ministry directed BARC to withhold TRP reporting for news channels over ‘speculative content’ in the Israel-Iran conflict coverage, the TV Ratings Policy 2026 comes into effect.
Government notifies TV rating policy 2026 to strengthen transparency, accountability and credibility of television audience measurement
The Ministry of Information & Broadcasting (MIB) today released the TV Ratings Policy 2026, which sets out comprehensive guidelines for regulating television ratings in India. The policy defines clear standards for the registration, operation, audit, and oversight of agencies providing TV rating services, with the aim of ensuring transparency, independence and accountability in audience measurement.
India’s New TV Ratings Policy 2026: OTT Integration and Crackdown on Manipulation - discountwalas
The Union Government has officially notified the TV Ratings Policy 2026, a landmark framework that replaces the outdated 2014 rules. This shift marks the first time digital viewing habits—including OTT platforms and Connected TVs (CTV)—will be formally integrated into the national audience measurement system. The move aims to break the monopoly of traditional ratings and provide a more accurate reflection of how modern India consumes content. Al…
Govt unveils revamped TV ratings framework; entry norms liberalised
The Ministry of Information and Broadcasting (MIB) yesterday announced a comprehensive overhaul of the television audience measurement framework, introducing structural and governance reforms aimed at enhancing transparency, competition and reliability in Television Rating Points (TRPs) involving audience measurements. In a significant departure from the existing policy, the government has removed entry barriers for rating agencies […]
Coverage Details
Bias Distribution
- 50% of the sources lean Left, 50% of the sources lean Right
Factuality
To view factuality data please Upgrade to Premium
