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New survey highlights consumer hesitance with booking travel via social media
A TravelPulse survey found 66% of consumers would not book trips on social media, citing concerns about trust, reliability and payment security.
- Earlier this year, TikTok introduced its in-app travel booking feature, TikTokGo, but a recent TravelPulse survey indicates that most travelers remain hesitant to finalize vacation plans directly through social media platforms.
- While social media excels at sparking wanderlust, many travelers strictly use these platforms to research potential trips rather than completing the actual booking process online.
- Data reveals 58% of respondents would not book a trip through platforms like TikTok or Instagram, citing significant concerns regarding security, reliability, and the credibility of online booking options.
- Travel advisor Kasia Czerwonka notes that consumers prioritize the assurance of having a human advocate, explaining that social media booking lacks the support required "if something doesn't go as planned."
- High-Stakes travel purchases continue to drive consumers toward traditional booking channels, suggesting that while apps successfully influence discovery, they have yet to replace the trust found in established methods.
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13 Articles
13 Articles
Omaha World-Herald+12 Reposted by 12 other sources
New survey highlights consumer hesitance with booking travel via social media
Earlier this year, TikTok announced it would begin offering in-app travel booking for users in the United States through a new feature called TikTokGo. The development meant that TikTok’s more than 200 million American users could now discover and book…
·Omaha, United States
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Total News Sources13
Leaning Left2Leaning Right2Center9Last UpdatedBias Distribution69% Center
Bias Distribution
- 69% of the sources are Center
69% Center
L 16%
C 69%
15%
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