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New study shows sports viewers adopting streaming at high rate
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New study shows sports viewers adopting streaming at high rate
The transition from traditional television to streaming is well underway, but the past few weeks have provided some data to back up that notion. Last month, Nielsen released its monthly “The Gauge” data, and for the first time, streaming viewership surpassed that of linear TV — which includes both broadcast and cable viewing — in total minutes watched. The Rubicon, as they say, has been crossed. A new study by Performance Research and Full Circl…
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