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New Study of 56,606 Press Releases Reveals the Best Day and Time to Send One, and Finds 1 in 45 Now Shows AI-Written Phrasing
PR Gun analyzed 56,606 press releases sent across ten major newswires in 2026 to study timing and content trends.
Thursday is the busiest day for press releases at 22.6%, with noon the busiest hour at 13.9%, and the average release contains 870 words.
The best time to send a press release is Tuesday through Thursday between 8 to 10 a.m. Eastern, when journalists are most active and competition is lower.
Nearly 1 in 5 press releases use the word "innovative," and about 1 in 45 contain typical AI-generated phrases like "delve" and "tapestry.