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New Study of 138,901 Press Releases Finds 90% of Headlines Are Too Long for Google
- A study analyzed 138,901 press releases from September 2021 to August 2026 and found that 90% of headlines are too long to display fully in search results.
- The average headline length was 96 characters or about 14 words, exceeding the typical 60-character display limit in search engines.
- Search engines truncate titles at around 60 characters, so readers typically see only the first 10 words when deciding to click.
- Press releases with headlines under 60 characters fully preserve their message in search listings and email previews.
Insights by Ground AI
34 Articles
34 Articles
Star Local+33 Reposted by 33 other sources
New Study of 138,901 Press Releases Finds 90% of Headlines Are Too Long for Google
Coverage Details
Total News Sources34
Leaning Left5Leaning Right3Center23Last UpdatedBias Distribution74% Center
Bias Distribution
- 74% of the sources are Center
74% Center
L 16%
C 74%
Factuality
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