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New “RPF” Certification To Help Protect Coral Reefs Debuts In Earth Month
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New “RPF” Certification To Help Protect Coral Reefs Debuts In Earth Month
With “reef-safe” sunscreen claims still largely unregulated, a new certification is helping to set an industry standard: Reef Protection Factor (RPF), developed by the University of Derby in collaboration with the global creative agency McCann. RPF is a pioneering certification designed to address the issues around chemical pollution around the world which is impacting our oceans and aiding in the decline of vital ecosystems such as tropical cor…
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