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New Research Offers Businesses a Playbook for Surviving Social Media Firestorms - Business News Week
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New Research Offers Businesses a Playbook for Surviving Social Media Firestorms - Business News Week
By Anthony Borrelli This was how critics labeled a 30-second Peloton holiday ad in 2019 that featured a man giving a woman an exercise bike as a gift. Backlash was so severe that Peloton’s stock fell by about 9%, after social media erupted over perceived outdated gender roles and body image standards. Researchers describe this […] The post New Research Offers Businesses a Playbook for Surviving Social Media Firestorms first appeared on Business …
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