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New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving

  • The Ad Council and NHTSA launched a new public service advertisement to prevent buzzed driving across the United States.
  • The PSA, titled 'Lost in a Flash,' focuses on the impact of buzzed driving during the deadliest months for alcohol-impaired crashes.
  • This campaign targets Spanglish-speaking audiences and serves as a reminder that buzzed driving is drunk driving.
  • Since 2000, the campaign has achieved over 25 billion impressions across all mediums to discourage buzzed driving.
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New PSA from the Ad Council and NHTSA Highlights the Human Cost of Buzzed Driving

Alcohol-impaired crashes claimed a life every 42 minutes, according to the latest available data from NHTSA

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PR Newswire broke the news in United States on Tuesday, July 1, 2025.
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