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New Orleans Saints Have Been Granted International Marketing Rights in Italy

On Monday, March 30, 2026, the NFL announced that the New Orleans Saints and the Cleveland Browns have been granted international marketing rights to Italy as part of the Global Markets Program.
Italy represents the second international territory for the Saints, following their 2023 designation in France, while the Browns previously secured marketing rights to Nigeria in 2024.
The expansion allows teams to build brand awareness and host fan events while helping grow "NFL Flag," a flag football program designed to accelerate global fandom.
Saints Owner Gayle Benson said "Italy's passion for sport and its vibrant communities make this an extraordinary opportunity for our organization," while Cleveland maintains a historic Little Italy neighborhood.
NFL Managing Director and Head of International Gerrit Meier emphasized the league's commitment to deepening the international footprint for all 32 teams through the Global Markets Program.

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11 Articles

Il Post

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The Saints have been granted international marketing rights to another European country

On Monday afternoon, the New Orleans Saints announced the franchise has been granted international marketing rights in Italy, the latest addition to the NFL’s Global Markets Program. This is the Saints’ second international territory within the initiative. France was given…

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