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New Orleans Saints Have Been Granted International Marketing Rights in Italy
The Saints and Browns can now promote NFL Flag football and host fan events in Italy, expanding the league’s Global Markets Program to its fifth year, NFL officials said.
- On Monday, March 30, 2026, the NFL announced that the New Orleans Saints and the Cleveland Browns have been granted international marketing rights to Italy as part of the Global Markets Program.
- Italy represents the second international territory for the Saints, following their 2023 designation in France, while the Browns previously secured marketing rights to Nigeria in 2024.
- The expansion allows teams to build brand awareness and host fan events while helping grow "NFL Flag," a flag football program designed to accelerate global fandom.
- Saints Owner Gayle Benson said "Italy's passion for sport and its vibrant communities make this an extraordinary opportunity for our organization," while Cleveland maintains a historic Little Italy neighborhood.
- NFL Managing Director and Head of International Gerrit Meier emphasized the league's commitment to deepening the international footprint for all 32 teams through the Global Markets Program.
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Two teams of the American football league have obtained the rights to do marketing and promote themselves by us
·Italy
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The Saints have been granted international marketing rights to another European country
On Monday afternoon, the New Orleans Saints announced the franchise has been granted international marketing rights in Italy, the latest addition to the NFL’s Global Markets Program. This is the Saints’ second international territory within the initiative. France was given…
·Baton Rouge, United States
Read Full ArticleSaints land international marketing rights for Italy; here's what that means
·Philadelphia, United States
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Total News Sources11
Leaning Left1Leaning Right0Center6Last UpdatedBias Distribution86% Center
Bias Distribution
- 86% of the sources are Center
86% Center
14%
C 86%
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