Ohio State Announces Lucrative Jersey Patch Sponsorship Deal
The agreement adds sponsor patches to all 36 Ohio State sports teams and tops the $15 million figure floated for similar deals.
- On Tuesday, Ohio State Athletics announced a partnership with JPMorganChase worth $17 million annually, placing jersey patches on all 36 varsity sports programs. The deal makes Ohio State the fourth Big Ten school to secure such an agreement.
- The 2026 season marks the first time the NCAA has allowed Division I teams to sell ad space on uniforms after receiving approval from the D-1 cabinet. This policy shift opened the door for Ohio State's lucrative sponsorship opportunity.
- Ohio State Athletics Director Ross Bjork stated the partnership reflects the department's "commercial strength," while Jennifer Roberts, CEO of Chase Consumer Banking, said they are "proud to support the student-athletes and fans who power that tradition."
- Combined with a 15-year, $252 million Nike agreement, the university now generates roughly $33.9 million from these two deals alone. New funds will boost the Ohio State NIL collective that supported the 2024 College Football Playoff-winning team with $20 million.
- The Buckeyes will debut the new jersey patch on September 5 when hosting Ball State at Ohio Stadium, reinforcing Ohio State's status as the second-most valuable college athletics program in the nation. This positions the university as a leader in the evolving sponsorship landscape.
21 Articles
21 Articles
Ohio State signs record $17M jersey patch deal with Chase
Ohio State announced a lucrative jersey patch agreement with the banking institution JPMorganChase on Tuesday.The record-setting deal is worth a reported $17 million per year and includes patches for all 36 Buckeyes teams.Ohio State athletic director Ross Bjork said in a news release that the partnership includes branding at stadiums and "enhances the Buckeyes' overall competitive success and facilitates academic partnerships across the universi…
Low-Income Families Are Paying For Ohio State's Jersey Patch Through Chase Bank's Outrageous Overdraft Fees
Ohio State announced a landmark partnership with JPMorganChase worth approximately $17 million annually. All 36 men’s and women’s varsity programs will wear a Chase patch on their jerseys. The deal is being paid for, indirectly, through outrageous overdraft fees that fall largely on the shoulders of low-income families. Although this is not an exact one-to-one […] The post Low-Income Families Are Paying For Ohio State’s Jersey Patch Through Chas…
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