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New Offensive From China: TikTok Shop Could Disrupt the Polish E-Commerce Market
Summary
TikTok Shop is coming to Poland, offering direct purchases while watching videos and live streams. This is a revolution in a market already being conquered by Chinese platforms like Temu and Aliexpress.
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E-commerce is under enormous pressure from Chinese e-platforms. Local stores and marketplaces will have to compete for Poles' hearts and money not only with Temu, Shein, and AliExpress, but also with social media giant TikTok.