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New NBA All-Star Game Format Draws Highest Ratings in 15 Years
The new USA vs. World format and NBC's broader broadcast reach helped the 2026 NBA All-Star Game attract 8.8 million viewers, the highest since 2011.
- On Sunday, February 15, 2026, the NBA All-Star Game at the Intuit Dome drew 8.8 million viewers across NBC, Telemundo and Peacock, with Anthony Edwards named MVP.
- A media-rights move off TNT and onto NBC, with Adam Silver introducing a three-roster format that sparked fan curiosity.
- Ratings data show a dramatic year-to-year jump, with an 86 percent year-to-year increase from 4.72 million viewers , marking the largest audience since 2011.
- Cross-Platform distribution across Peacock, NBC and Telemundo suggests the format will likely be retained for at least another year due to its ratings success and Olympic scheduling influence.
- With recent years of criticism over player effort, Adam Silver's format change and the three short, competitive games will raise future All-Star Weekend stakes as stars like LeBron James, Stephen Curry, and Kevin Durant retire.
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NBA All-Star Game Scores Historic Viewership Numbers
The 2026 NBA All-Star is officially a success after the ratings showed it was the most-watched NBA All-Star Game since 2011 and second-most watched since 2003. A total of 8.8 million viewers watched the event across three options of NBC, Telemundo and the Peacock streaming service. The NBA has not hit this mark in fifteen years to confirm that interest in the new format led to a spike in the ratings.A drastic change saw the USA players and inter…
·New York, United States
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Coverage Details
Total News Sources15
Leaning Left2Leaning Right0Center6Last UpdatedBias Distribution75% Center
Bias Distribution
- 75% of the sources are Center
75% Center
L 25%
C 75%
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