New Low-Cost Pickup Could Be On The Way To Fix Ram’s Sales Woes

New Low-Cost Pickup Could Be On The Way To Fix Ram’s Sales Woes

Ram’s chief financial officer acknowledges the need for a budget-friendly truck. The new affordable model could be a stripped-down version of the current 1500. It’s also working on a smaller pickup to compete against the Chevy Colorado. Last year, under the leadership of Carlos Tavares, Stellantis made the controversial decision to kill off the Ram 1500 Classic. This truck, which had been based on the older 2008 version of the 1500, had been mar…