LU Reveals New Redesign – RetailWit

LU UNVEILS SOPHISTICATED NEW PACK DESIGN FOR 2025

LU, the iconic biscuit brand renowned for its rich French heritage and delicious quality, is set to captivate the market with a new design and visual identity. This initiative aims to redefine indulgence in the biscuit category, establishing LU as a premium brand platform which oozes French sophistication and distinctiveness. LU is the fastest growing brand in the Special Treat Biscuits segment, growing +28.7% value and +1.4ppt share. Since its …

LU Unveils New Pack Design For 2025

Mondelēz-owned French biscuit brand LU has unveiled a new design and visual identity. LU is the fastest growing brand in the Special Treat Biscuits segment, growing 28.7% value and 1.4ppt share. Since its launch in 2021, LU’s heritage has resonated (more…) The post LU Unveils New Pack Design For 2025 appeared first on KamCity.

LU reveals new redesign – RetailWit

LU has been given a new design and visual identity with the aim to highlight the brand’s premium credentials. The entire range is presented using distinctive, bold bright colours to differentiate each biscuit in the range and ensure strong standout on shelf. Each pack also… This story continues at LU reveals new redesign Or just read more coverage at Talking Retail

Here’s looking at LU

Mondelez has unveiled a sophisticated new pack design and visual identity for its LU biscuit brand. The move aims to “redefine indulgence in the biscuit category, establishing LU as a premium brand platform which oozes French sophistication and distinctiveness”. The entire range features distinctive, bold bright colours to differentiate variants and ensure strong standout on shelf. Each pack also carries real product photography to showcase the …

LU biscuits unveils new packaging across range | Scottish Grocer & Convenience Retailer

Encouraging French indulgence with a new LU-k French biscuit brand LU has unveiled its new design and visual identity across its portfolio of variants to highlight a more premium offer. FRENCH biscuit brand LU has unveiled its new design and visual identity across its portfolio of variants. Aiming to redefine indulgence within the biscuits category, the new makeover for LU aims to cement it as a premium brand with a focus on the French heritage …

LU reveals new redesign

LU has been given a new design and visual identity with the aim to highlight the brand's premium credentials. The entire range is presented using distinctive, bold bright colours to differentiate each biscuit in the range and ensure strong standout on shelf. Each pack also… This story continues at LU reveals new redesign Or just read more coverage at Talking Retail