Coca-Cola Is Changing Its Classic Cans Nationwide
5 Articles
5 Articles
Coca-Cola introduces a new global packaging design. But instead of enthusiasm, he reaps criticism: risk of confusion and a Marlboro comparison cause a stir.
Coca-Cola is changing its classic cans nationwide
You might be a little bit confused the next time you get a bottle of Coke, but fret not, your eyes aren’t playing tricks on you. The Coca-Cola Company has officially unveiled a massive global brand refresh, and it’s rolling out across more than 200 markets around the world. Same iconic taste, fresh new look Instead of throwing out a century of history to chase modern design trends, Coke is leaning heavily into what it calls its most “unmistakabl…
Coca-Cola packaging will begin to change in Brazil in the coming months as part of a visual reformulation that will reach more than 200 markets. Announced worldwide on July 20, the new system increases the size of the logo, changes its position in the cans and unifies the visual structure of the Original Taste and Sugar Free versions. The Brazilian implementation will begin in some localities of the Northeast and Midwest, before reaching the ent…
Coca-Cola is changing the appearance of its packaging worldwide. Through more prominent symbols and stronger contrasts, the recognition value of the products in the sales shelf is to rise significantly.
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