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New logo revealed for 'President Donald J. Trump Airport'
Commissioners are weighing a licensing deal that would let the county use Trump’s name for rebranding, signage and merchandise at an estimated $5.5 million cost.
- Palm Beach County commissioners are expected to vote Friday on a licensing agreement to rename Palm Beach International Airport as 'President Donald J. Trump International Airport.'
- Florida Governor Ron DeSantis signed legislation pushing for the renaming, which requires this licensing agreement to proceed. The Trump Organization filed to trademark the name, ensuring no royalties or licensing fees go to the family.
- Implementing the rebranding will cost an estimated $5.5 million, though the county's Department of Airports noted potential grant funding from the state could offset this expense.
- Approval would authorize the county to use the president's name for signage, merchandise, and third-party retail products. If cleared by the Federal Aviation Administration, the name change takes effect July 1.
- The trademark filing protects both the county and the state from potential lawsuits regarding the new branding. Commissioners are currently deliberating the licensing deal during Friday's meeting.
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Palm Beach County Votes To Spend $5.5 Million To Rename Airport After Trump, Grants Unusual Licensing Agreement With Trump Company For Merchandise
Palm Beach County commissioners voted to approve a licensing agreement with DTTM Operations LLC, a company run by Donald Trump Jr., to change the name of the county’s airport after President Donald Trump. The move comes as the president has sought to rename numerous federal institutions and buildings after himself during his second term. This change, which will involve renaming Palm Beach International Airport to President Donald J. Trump Intern…
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