The Lowdown on Labubu: What to Know About the Viral Toy
- Pop Mart released The Monsters Wacky Mart series featuring eight new products on June 12 online and on June 13 in stores across the U.S.
- This drop follows Pop Mart's rapid revenue growth fueled by strong adult collector demand and limited product availability causing supply constraints.
- Labubu, a popular plush from the series designed by Kasing Lung since 2015, remains a social media and fashion icon with fans including celebrities like Lisa of Blackpink.
- Pop Mart's blind box sales for The Monsters generated over $419 million in 2024 with a 726.6% year-over-year increase, while 2025 Q1 U.S. toy spending by adults rose 12%.
- Pop Mart is expanding U.S. distribution, monitoring trade negotiations affecting pricing, and plans further seasonal Labubu releases despite ongoing resale-driven market pressure.
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·London, United Kingdom
Read Full ArticlePart toy, part fashion, the arrival of the viral Labubu was a long time in the making
Labubu, the plush toy from China’s Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally cemented their place in the collectible toy…
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