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NJ Law Cracks Down on Rent-Increasing Algorithms

The FAIR Act bans landlords from using sensitive rental data in pricing software as officials say algorithmic coordination has pushed rents higher.

  • On Monday, New Jersey Gov. Mikie Sherrill signed the FAIR Act, legislation prohibiting landlords from using rent-setting algorithms to address rising housing costs. Sherrill described the move as curbing "collusion by algorithm that pushes rents higher."
  • This statewide ban follows local measures in Jersey City and Hoboken, building on a federal antitrust lawsuit New Jersey filed last year against RealPage and major landlords for allegedly coordinating to manipulate rents.
  • The FAIR Act bars software from using sensitive data including occupancy rates, housing supply levels, and lease termination dates to recommend pricing. It also prohibits landlords from coordinating rent increases through parallel pricing practices.
  • RealPage spokesperson Patrick Mendoza said the company will comply but criticized the restrictions, arguing "there is a need for more housing supply, not restrictions on analytical software." Assemblywoman Katie Brennan praised the bill for ending "illegal rent increases."
  • Taking effect next summer, the law preempts conflicting local rules as the administration simultaneously expands NJ HOMES, a technical-assistance program designed to identify zoning barriers and accelerate new housing construction across the state.
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Lean Right

He knows New Jersey law that limits algorithms to fix rents and seeks to curb artificial increases in the real estate market.

·Vicente López, Argentina
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VINnews broke the news on Monday, July 20, 2026.
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