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New data: Gen Z embraces AI for social media spending

Summary by TahawulTech.com
Michelle Grant, Director of Retail Strategy and Insights at Salesforce. Gen Z is fuelling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report.  Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s that is expected to command…
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TahawulTech.comTahawulTech.com

New data: Gen Z embraces AI for social media spending

Michelle Grant, Director of Retail Strategy and Insights at Salesforce. Gen Z is fuelling a social shopping explosion, with 39% now having purchased and 76% having discovered products on social media platforms, according to Salesforce’s latest Connected Shoppers Report.  Why it matters: The future of retail hinges on capturing the market for Gen Z, a demographic group born between the mid-to-late 1990s and early 2010s that is expected to command…

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TahawulTech.com broke the news in on Friday, April 4, 2025.
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