Alex Cooper on Flipping ‘Call Her Daddy’ Into a Media Business and Entering the Creative Agency Space

Alex Cooper on flipping ‘Call Her Daddy’ into a media business and entering the creative agency space

Call Her Daddy host and Unwell co-founder Alex Cooper joins Mixed Signals live at Cannes Lions to talk about what it takes to turn a hit podcast into a real media business. Max and Ben ask Alex how Unwell’s creative agency ended up going toe-to-toe with Call Her Daddy in revenue, what she learned from her interview with Michelle Obama, and why she’s more interested in the marketing than most talent in her field.— Max Tani and Ben Smith