US Edition
Antonio Brown Takes Shot at Travis Kelce with “GAY” Label as Cracker Barrel Ditches Its Classic Logo After 48 Years
Cracker Barrel replaced its 48-year-old logo with a simpler text-only design, leading to significant customer backlash and a $90 million market value decrease, analysts reported.
- On Thursday, Cracker Barrel Old Country Store unveiled a revamped text-only logo that removed Uncle Herschel, sparking backlash and a 12% share tumble in the United States.
- Executives, including chief marketing officer Sarah Moore, said the redesign modernizes the company's nearly 50-year-old logo and is informed by guests and team members, with Cracker Barrel commenting, `While a few things may look different, we're not changing who we are & just shining things up a bit`.
- Russell, a former longtime employee, called the redesign "brand suicide" in a viral X post and told FOX Business the company was "much more than that" due to its values and people.
- Investors reacted, wiping out more than $90 million in value as Cracker Barrel stock shares fell $4.22 to close at $54.80, briefly hitting $50.27, erasing nearly $200 million.
- As the rollout continues across nearly 660 locations, online backlash has intensified with conservative commentator Robby Starbuck urging conservatives to withhold business and social-media users posting viral criticism of the redesign.
19 Articles
19 Articles
Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo: ‘What qualified him?’
One member of Cracker Barrel’s board of directors is catching heat over his DEI-heavy background following negative reaction to the company’s new logo and redesigned interior and revelations about its embrace of far-Left values.
MAGA influencer decries Cracker Barrel logo: 'Our culture and heritage stripped from us'
MAGA influencer Robby Starbuck insisted that Americans were "having our culture and heritage stripped from us" because of a change to Cracker Barrel's logo.After the restaurant chain announced a modest change to a logo that was more than four decades old, outraged conservatives said the move was "wo...
The simplification of the visual identity of the brand Cracker Barrel for a week, which makes his traditional peasant disappear, is experienced as a "woke" attack by some of the American conservatives.
Cracker Barrel lost almost 100 million in value after unveiling a new logo criticized as generic.
Coverage Details
Bias Distribution
- 40% of the sources lean Left, 40% of the sources lean Right
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