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New court docs show how MrBeast woos brands like Slack and Walmart

Summary by Business Insider
YouTuber MrBeast's company emphasized the size of his audience and stunty videos in pitches to brands.Arturo Holmes - FIFA/FIFA via Getty ImagesNewly filed court documents reveal how MrBeast pitched brands and what his rates were in years past.They show how the YouTuber has become a marketing machine for brands.We broke down the takeaways of proposals for Slack, Sony, and Walmart.How much does it cost to advertise with MrBeast, the world's top Y…

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Business Insider broke the news in New York, United States on Thursday, July 30, 2026.
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