New Brunswick to allow direct-to-consumer alcohol sales with some other provinces
NEW BRUNSWICK, CANADA, JUL 7 – New Brunswick removes limits on personal alcohol imports to reduce trade barriers amid U.S. tariffs, boosting interprovincial market access and benefiting local craft producers.
- On July 7, 2025, New Brunswick announced plans to permit residents to purchase alcohol from other Canadian provinces and territories once updated regulations are finalized.
- This change follows a series of agreements starting in March 2025 when most provinces and the federal government committed to removing internal trade barriers for alcohol sales.
- The new rules remove limits on the amount of liquor individuals can bring in for personal use and will take effect once regulations identify participating jurisdictions.
- Ryan Mallough noted initial optimism about frameworks being prepared but expressed disappointment hearing the full rollout may be about a year away, targeting May 2026 for completion.
- The move aims to reduce trade barriers intensified by the U.S. trade war and could accelerate expansion opportunities for some Maritime craft alcohol producers.
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New Brunswick Moves Forward With Direct-to-Consumer Alcohol Sales With Partner Provinces
New Brunswick has signed an agreement to permit direct-to-consumer sales of alcohol with other participating Canadian provinces and territories, allowing consumers to buy alcohol from other regions. Amendments to the Liquor Control Act during the spring legislative session make the change possible, the province said in a July 7 announcement. The updated rules also eliminate restrictions on the quantity of alcohol that can be brought into the pr…
·New York, United States
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