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New BMW ALPINA Teaser Doesn't Show A Car, But We’re Not Mad
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New BMW ALPINA Teaser Doesn't Show A Car, But We’re Not Mad
Although the BMW Group acquired the rights to the ALPINA brand name in early 2022, the previous agreement between the two companies didn’t expire until December 31, 2025. Since the so-called “brand activation” took effect at the start of 2026, we’ve seen a series of teasers. However, none of them have actually featured a car. The same holds true for a new official video, which focuses on the brand’s message in this new era. Given the increasing …
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