College Students Can Now Major in Becoming an Influencer
The four-year program will teach video, podcast and social media skills as Goldman Sachs projects the creator economy will reach $480 billion by 2027.
- Arizona State University is launching a Bachelor of Arts in Content Creation this fall through the Walter Cronkite School of Journalism and Mass Communication, preparing students for careers in the rapidly growing creator economy.
- The program arrives as the creator economy explodes, with Goldman Sachs projecting the industry will reach $480 billion by 2027, fueled by full-time creators and increased corporate investment in digital personalities.
- Cronkite School senior associate dean Jessica Pucci said students will graduate with "demonstrable audience growth," completing coursework in social media strategy, videography, and audience analytics while building real platforms with followers.
- While small colleges like Bonaventure University offer similar degrees, Arizona State is the first large university to introduce this major, betting there is finally enough demand to justify four years of college.
- Somewhere, a parent who once said, "You can't make a living posting videos online," is reconsidering, as Arizona State makes a strong case that "content creator" is no longer just something people put in their Instagram bio.
13 Articles
13 Articles
College students can now major in becoming an influencer
You know how you spend way too many hours tweaking a video edit, analyzing your post analytics, and dreaming of making it go viral with the intention of landing a huge endorsement? That hard work is about to get a lot easier because higher education has some huge news for you. Beginning this fall, Arizona State University (ASU) is launching an official degree program in Content Creation. Housed inside ASU’s prestigious Walter Cronkite School of …
ussanews.com
modernity.newsASU Just Made INFLUENCING A College Major
Arizona State University has decided the path to success runs straight through TikTok dances, personal branding, and “strategic storytelling.” The school’s Walter Cronkite School of Journalism and Mass Communication is now offering a full Bachelor of Arts in Content Creation, explicitly designed to turn students into influencers who can “thrive in the rapidly evolving creator...
The Dallas Express News
wbap.comAspiring Influencer? A University Created A Degree For You (But Success Doesn’t Require It)
A public university is now offering a bachelor’s degree in content creation that trains students to become social media influencers—complete with a requirement to build a real online following. Arizona State University has introduced a Bachelor of Arts in Content Creation through its Walter Cronkite School of Journalism and Mass Communication. The program prepares students to build careers as influencers and content creators in the digital econo…
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