'Made Right Here' : New $20m Campaign Urges Australians to Buy Local

'Made Right Here' : New $20m campaign urges Australians to buy local

The federal government has launched a new $20 million marketing campaign to encourage people to buy Australian-made products. It's part of a wider push to manufacture more goods locally.

‘Made right here’: $20 million campaign urges Australians to buy local

Australians are being encouraged to support local manufacturers and growers through Made Right Here, a $20 million government-backed initiative launched by the Australian Made Campaign (AMCL). The national advertising campaign aims to lift awareness of locally made products through the Australian Made logo, helping consumers make more informed purchasing decisions while supporting local jobs and the broader economy. Research by Roy Morgan last y…

Capral launches $20M Australian Made campaign - Trailer Magazine

Minster Tim Ayres with Capral Managing Director and CEO, Tony Dragicevich, and members of Capral's Smithfield team. Image: Capral.Capral Aluminium today hosted the official launch of Australia’s ‘Made Right Here’ campaign at its Smithfield, New South Wales, manufacturing facility. The six-month ‘Made Right Here’ campaign, supported by a $20 million Australian Government grant, was designed to encourage Australians to choose genuinely Australian-…

‘Made Right Here’: Australian Made launches $20M campaign putting manufacturing in the spotlight

Australia’s manufacturing sector is being highlighted in a new national advertising campaign, as Australian Made Campaign Ltd (AMCL) unveils its largest initiative aimed at promoting the purchase of Australian-made goods. The ‘Made Right Here’ campaign is backed by a $20 million Australian Government grant and will run nationally until 30 June 2026 across television, radio, print, out-of-home, digital and social media. According to AMCL, the cam…

$20m campaign backs Aussie makers and growers

The Australian Made Campaign Ltd (AMCL) has unveiled its largest national advertising campaign encouraging Australians to support local manufacturers, job creation, and the economy by buying Australian-made products.  The ‘Made Right Here’ campaign has been made possible through a $20 million Australian Government grant that enables AMCL to enhance public awareness and business participation, boosting consumer demand for Australian products and …

New $20M government-backed ‘Made Right Here’ campaign to launch

Image: AMCL Australian Made Campaign Ltd (AMCL) will today unveil the ‘Made Right Here’ campaign, its largest national advertising campaign aimed at encouraging Australians to support local manufacturers, job creation and the economy by buying Australian-made products. The ‘Made Right Here’ campaign has been made possible through a $20 million Australian Government grant that enables AMCL – a not-for-profit public company – to enhance public awa…