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Why a $599 MacBook May Be the Most Enticing Laptop for Windows 10 Users Later This Year

Apple aims to capture budget buyers and students with a 12.9-inch MacBook priced between $599 and $699, expected to ship five to seven million units annually, analysts say.

  • In New Delhi, Apple is reportedly preparing a 12.9-inch MacBook expected to launch later this year.
  • Apple is targeting students and budget-conscious users with its first affordable MacBook, aiming to reach up to seven million units annually, analysts forecast.
  • Powered by the A18 Pro chip, the MacBook will rely on standard USB-C ports since it lacks Thunderbolt support.
  • Market analysts believe this affordable MacBook could boost Apple’s total MacBook shipments by 30–40%, reaching up to seven million units annually.
  • Amid the October 14, 2025 end of Windows 10 support, the timing could help Apple attract users before the deadline and align with early 2026 student discounts.
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Never before has an Apple laptop costing $599-$699 been seen: in Europe it will cost more, but this MacBook will give Windows PC laptops and Microsoft a run for their money with perfect timing - on macitynet.it The $600 MacBook is bad news for Microsoft and Windows PCs

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techpowerup.com broke the news in on Tuesday, August 12, 2025.
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