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Inside the Controversy Surrounding Neutrogena After Hayden Panettiere’s Death
Fans say the brand should have supported her during postpartum depression instead of ending a long-standing contract, and backlash spread across Reddit and Threads.
- Fans of Hayden Panettiere are renewing calls to boycott Neutrogena following the actor's sudden death on Sunday, August 16, centered on her claim the skincare brand terminated her contract after she discussed postpartum depression.
- Panettiere alleged in her 2026 memoir This Is Me: A Reckoning that Neutrogena canceled her long-standing contract in 2015 after she revealed her postpartum depression diagnosis on Live with Kelly and Michael.
- Criticism has surged across social media, with a Reddit boycott post exceeding 5,000 upvotes and an X post about the firing garnering over 34,000 likes and 1.1M views.
- Neutrogena has not publicly addressed the criticism or confirmed her account. Crisis management expert Molly McPherson said, "You could never plan for this. But you can always plan to be empathetic."
- The brand faces long-term reputational challenges as public sentiment remains unforgiving and social media shapes the narrative. Analysts warn Neutrogena must pursue earnest action on maternal health to address the backlash.
Insights by Ground AI
13 Articles
13 Articles
Why Neutrogena, A Billion-Dollar Skincare Brand, Is Facing Boycott Calls After Hayden Panettiere's Death
After Hayden Panettiere's death on August 16, Neutrogena is facing backlash for abruptly ending a decade-long partnership following her revelations about postpartum depression
·New Delhi, India
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Coverage Details
Total News Sources13
Leaning Left4Leaning Right1Center5Last UpdatedBias Distribution50% Center
Bias Distribution
- 50% of the sources are Center
50% Center
L 40%
C 50%
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