US Edition
Netflix’s Ted Sarandos reflects on India launch, questions timing of Sacred Games: 'The addressable market is growing'
- Netflix co-CEO Ted Sarandos reflected on the company’s launch and early strategy in India, focusing on its first original series Sacred Games.
- Sarandos admitted he might have misjudged the timing and approach with Sacred Games, noting India was expected to be a slower market to develop.
- Sacred Games, which began production in 2014 under the guidance of Vikramaditya Motwane and Anurag Kashyap, featured Saif Ali Khan as Sartaj Singh and Nawazuddin Siddiqui as Ganesh Gaitonde.
- Sarandos explained that it required a few years for Netflix to successfully adapt its product and payment methods to suit the Indian market and gain consumer acceptance.
- Despite early challenges and unofficial cancellation after two seasons, Sarandos remains optimistic as India’s addressable market grows with increasing broadband and TV penetration.
13 Articles
13 Articles
Netflix's Ted Sarandos on Saif Ali Khan and Nawazuddin Siddiqui's 'Sacred Games': 'We were introducing something...'
“I thought this is going to be great,” Sarandos said. “People in India love movies. This is a TV show that feels as big as a movie - it has movie stars.”
Netflix CEO Ted Sarandos unsure if launching in India with Sacred Games was ideal, says something ‘more populist’ might have worked better: ‘If I did it all over again…’
Netflix co-CEO Ted Sarandos said in an interview with Nikhil Kamath that Sacred Games perhaps shouldn't have been Netflix's first Indian original, and that they could've started with a more populist show.
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After Anurag Kashyap, now Vikramaditya Motwane reacts to Netflix CEO Ted Sarandos’ comment on Sacred Games
New Delhi: Netflix CEO Ted Sarandos recently appeared on Nikhil Kamgath’s WTF podcast where comments made by him have stirred the hornet’s nest. Sarandos on the podcast shared his views on a variety of topics, including the decision to launch Netflix in India with the production of Sacred Games. He talked about how Netflix could have gone with something more massy and populist, instead of a show like Sacred Games which is more niche. His comment…
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Live MintNetflix’s Ted Sarandos reflects on India launch, questions timing of Sacred Games: 'The addressable market is growing'
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