Want to Watch a Podcast? Netflix and Spotify Partner to Bring Video Podcasts to Streaming
Netflix will stream top video podcasts from Spotify, including sports and true crime, responding to 72% of listeners preferring video podcasts, starting early 2026 in the U.S.
- Next year, Netflix will begin streaming a selection of Spotify video podcasts after the companies struck a licensing deal, debuting in the U.S. in early 2026 with other markets to follow.
- Over the past year, Spotify boosted video tools and host incentives and launched a Partner Program to monetize creators amid rising YouTube competition.
- Spotify and Netflix listed specific shows including sports and true-crime titles such as The Bill Simmons Podcast, The Rewatchables, and Serial Killers, many produced by The Ringer Podcast Network, which Spotify acquired for about $250 million.
- This partnership gives creators new distribution and Netflix fresh, low-cost programming, the companies say it broadens discovery and complements Netflix's lineup while analysts call it a mutual defense move against YouTube.
- Audience metrics show growing appetite for video podcasts as a Cumulus Media study found 72% of listeners prefer video and Spotify reports more than 430,000 video podcasts as of Q2 2025.
24 Articles
24 Articles
Leading entertainment platforms, Netflix and Spotify, have signed an agreement to bring the podcasts to the TV, yes, only in video format.
Netflix is making a big bet on video podcasts
Netflix is no longer just a home for TV shows, movies, documentaries, and live WWE matches — soon, you’ll be able to stream video podcasts, too. The streaming giant announced on Tuesday that it’s partnering with Spotify’s podcast studio and The Ringer to offer 16 series on its platform, including The Bill Simmons Podcast, Conspiracy Theories, as well as The Ringer’s shows on the NFL, NBA, Fantasy Football, and F1. The podcasts will appear on Net…
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