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Netflix says it used GenAI in Argentine TV series
BUENOS AIRES, ARGENTINA, JUL 18 – Netflix used generative AI to create a building collapse scene in El Eternauta, completing it 10 times faster and at a lower cost, marking a first for the platform.
- Netflix has incorporated generative artificial intelligence into its production process for the first time to generate a visual effects sequence depicting a collapsing building in the Argentine science fiction series, The Eternauts.
- This use followed increased attention on AI sparked by a 2023 Hollywood strike that raised concerns about AI's impact on creative jobs and led to new guidelines.
- Netflix collaborated with its in-house innovation team, Eyeline Studios, to produce the VFX sequence, completing it at a pace nearly ten times faster than traditional approaches and within a budget that would have otherwise been unattainable.
- Netflix co-CEO Ted Sarandos praised AI as a valuable tool that enhances the creative process for filmmakers and series producers by improving quality rather than simply cutting costs, and noted that everyone involved was very pleased with the outcome.
- Netflix plans to explore further AI uses, including improving user experience and advertising, while industry debates over AI's role and regulation continue.
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The company announced on 18 July that it had used artificial intelligence to create a scene of its successful Argentine series.
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The Argentinian sci-fi series Eternaut has six episodes.
Netflix resorted to AI use in Argentine sci-fi series
Netflix said on Thursday that it used generative artificial intelligence to produce visual effects that appeared for the first time on screen in one of its original series, employing a technology that has been a source of anxiety throughout Hollywood. Co-CEO Ted Sarandos hailed AI as "an incredible opportunity to help creators make films and series better, not just cheaper." Sarandos offered the example of Argentine science-fiction series El Ete…
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