Netflix might let you stream Peacock and Fox One on its app
Netflix is weighing third-party streaming partnerships as Greg Peters says early tests have produced promising results, while no imminent deal is planned.
- Netflix executives have reportedly discussed adding third-party services like Peacock and Fox One to its platform, according to The New York Times. This potential expansion marks a significant strategic shift for the streaming company.
- Just two years ago, Netflix told shareholders it operated as a destination for entertainment and required no partnerships. That stance is clearly softening now as the company explores new ways to keep viewers engaged.
- Netflix has already begun dabbling in partnerships in France, where it folded content from broadcaster TF1 into its app in June. Meanwhile, YouTube includes access to Peacock as part of its Premium subscription.
- During a July earnings call, Netflix Co-CEO Greg Peters called early partnership results "promising." Peters stated that if deals serve members and partners, "we'll certainly consider them," though no imminent agreements are currently planned.
- It remains unclear whether Netflix would sell subscriptions to services like Peacock or integrate their content directly. While Amazon Prime Video and Roku have long sold rival subscriptions, Netflix has not clarified which direction it is leaning.
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17 Articles
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