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Netflix Is Introducing Vertical Video to Its Mobile App This Month
The redesign adds mini-games and a new discovery feed as Netflix tries to deepen engagement and appeal to younger viewers.
- Netflix announced on Thursday it will launch a redesigned mobile app featuring a vertical video discovery feed by the end of April, aiming to better reflect the company's expanding entertainment offering.
- In its first-quarter shareholder letter, the company stated that the lines between 'entertainment on TV and mobile devices are blurring,' following testing that began in early 2025 to enhance the platform's recommendation function.
- Vertical feeds will display clips and trailers on the home screen, allowing subscribers to watch full titles or add them to watchlists; Co-CEO Greg Peters previously noted the revamp would better serve business expansion.
- Short-Form video platforms like TikTok and YouTube Shorts are influencing how streaming services reach viewers; Tubi and Disney Plus have also introduced similar vertical video features to their mobile applications.
- This update arrives following the launch of Netflix Playground, a new app, earlier this month, as the mobile changes reflect the company's broader strategy to modernize content interaction following a TV app redesign last year.
22 Articles
22 Articles
Netflix jumps into vertical video hype train, redesigns app feed to boost engagement
Netflix is set to bring a vertical video feed similar to TikTok and Instagram reels to its mobile app. The company announced the implementation to take place at the end of April. Here is what we know so far about the change.
The vertical format reigns on the screens of our mobiles since the arrival of the Instagram relays and TikTok videos. We live in an era in which the consumption of audiovisual content directly reflects how we interpret the world from the screen of the phone, while the constant rhythm of the infinite scroll has made it possible for us to spend hours watching videos without interruption, losing the notion of time.Under this visual logic, verticali…
Netflix iPhone App To Get Vertical Video Option by End of Month: Report | 📲 LatestLY
Netflix is set to introduce a vertical video discovery feed on its iPhone app by the end of April, following a period of testing. The update, confirmed in a shareholder letter, aims to improve content discovery through a scrolling interface similar to social media platforms. This redesign coincides with Netflix’s broader expansion into mobile gaming. 📲 Netflix iPhone App To Get Vertical Video Option by End of Month: Report.
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