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Netflix joins Mattel and Hasbro to launch HUNTR/X toys
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Netflix joins Mattel and Hasbro to launch HUNTR/X toys
Netflix is bringing its record-breaking animated film KPop Demon Hunters to the toy aisles, announcing that both Mattel and Hasbro will serve as co-master toy licensees starting in 2026.The move signals Netflix’s growing ambition to build multi-channel franchises from its original content. This article explores the strategy behind the licensing play, why it matters for brand marketers, and how the toy rollout aligns with shifting entertainment-t…
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