Netflix Looks Into Live Channels, Streaming Bundles Amid Engagement Declines: Report
The streamer is weighing live channels, Peacock add-ons and more sports rights as it tries to slow a recent slide in watch time, WSJ reported.
- Netflix is actively exploring bids for the 2030 and 2034 FIFA men's World Cups alongside live channels and service bundles, according to the Wall Street Journal, to address slipping subscriber engagement.
- Nielsen's The Gauge shows Netflix's watch time share slid in recent months to 7.8% in April, fueling internal nervousness that previously led to a failed acquisition attempt of Warner Bros and Discovery.
- The company already holds rights to the 2027 and 2031 women's World Cups while securing deals for WWE Raw, multiple NFL games, and select MLB rights including the Opening Day game.
- Following successful live broadcast tests in France, the streamer recently simulcast a Formula One race with Apple, reflecting a broader effort to integrate live content globally.
- Live offerings similar to YouTube and FAST services from Amazon, Tubi, and Roku are under consideration, alongside deals to ingest services such as Peacock into Netflix's platform.
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Netflix is worried people aren’t watching enough so its next move could change the app forever
Netflix is reportedly considering live channels, bundled streaming subscriptions, and more live content as it looks to reverse slowing viewer engagement despite strong subscriber growth.
Netflix reportedly considers adding always-on channels
Netflix is thinking about adding always-on channels that would stream specific shows and movies, according to The Wall Street Journal. The move sounds like a Netflix version of always-on services like Pluto TV and Tubi, except the big hook for those is that they're free - because of the ads you have to watch. Netflix has seen success with its ad-supported tier, which is increasingly popular, but it costs $8.99 per month after a recent price hike…
Netflix Looks Into Live Channels, Streaming Bundles Amid Engagement Declines
As Netflix faces declining engagement on some of its biggest hits, the streamer is exploring some routes to entice its subscribers, including live TV and streaming bundles. Netflix executives have tossed around the idea of adding live channels to its service that would stream shows or films of a certain genre, according to a Wall Street Journal report. Should the streamer move forward with the live channels, the feature would replicate the linea…
Netflix exploring Peacock add-on, more World Cup-like programming to stem engagement concerns
Credit: NetflixNetflix could soon be even more aggressive in its pursuit of live sports rights as it fends off streaming competitors. A new report from the Wall Street Journal depicts nervousness within Netflix around user engagement, or the amount of time each subscriber is spending on the platform. Netflix’s total share of watch time, as shown in Nielsen’s The Gauge chart, has slid in recent months. WSJ reports that Netflix has explored live c…
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