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Netflix, Disney+ Battle for Anime Supremacy as Streaming Wars Enter New Phase, Dentsu Study Reveals

Summary by Variety
Netflix leads with 48% of anime viewers while Disney+ and Prime Video battle for market share as Japanese animation drives streaming subscriptions.

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A new study conducted by Dentsu and shared by the magazine Variety indicates that Netflix is the favorite platform for Japanese series and animation films - more known as ‘anim’. The study, which took place in ten countries and in which 8,600 people participated, indicates that 48% of Netflix users subscribe to the service to see ‘anim’. It follows Disney+ with 32% and, thirdly, the First Video with 29%. Crunchyroll, the largest service dedicate…

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Variety broke the news in Los Angeles, United States on Thursday, July 3, 2025.
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