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Netflix demands ByteDance stop Seedance AI from recreating its biggest hits, threatens immediate legal action

Netflix and major studios accuse ByteDance's AI tool Seedance 2.0 of unauthorized use of copyrighted characters and settings, demanding removal and safeguards within three days.

  • On Tuesday, Netflix sent a strict cease-and-desist to ByteDance, threatening immediate litigation unless Seedance 2.0 ceases generative output, removes infringing content, provides an accounting, and revokes third-party access within three days.
  • ByteDance released Seedance 2.0 last week, a substantial leap mixing video and audio from few prompts, reportedly recreating Netflix hits like Stranger Things finale, Squid Game sets, Bridgerton costumes, and KPop Demon Hunters designs.
  • Social feeds were flooded with Seedance clips, including Tom Cruise versus Brad Pitt, while Netflix says ByteDance promoted Bridgerton‑style outputs via @BytePlusGlobal, prompting industry condemnation.
  • ByteDance said on Monday it would strengthen protections but gave no details, and has until later this week to reply as Netflix and Warner Bros. Discovery press for legal remedies.
  • Studios lining up together signal potential shifts in how AI training and licenses are regulated, as Netflix, Warner Bros. Discovery, Disney and Paramount warn this fight could prompt new rules.
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Netflix raised the pressure against ByteDance and threatened immediate litigation if the alleged infringement of intellectual property related to its artificial intelligence model Seedance 2.0 does not cease.The streaming platform thus joined previous claims by companies such as Disney and a complaint filed by the Motion Picture Association (MPA), which requested the immediate cessation of the activity it considers to be an offender.Seedance 2.0…

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FandomWire broke the news in on Tuesday, February 17, 2026.
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