Netflix Debated Launching a Theatrical Movie Business Before Warner Bros. Deal, Co-CEOs Say

Netflix CEOs: Actually, We Always Considered Going Into Theaters

Have we and the rest of Hollywood been wrong this whole time or just not paying attention? It turns out Netflix loves movie theaters (and they always have), but their own theatrical ambitions took a backseat to other investments Netflix was making. Now that they’re attempting to buy Warner Bros., of course they’re excited to make theaters even stronger. In Netflix’s earnings call on Tuesday, co-CEOs Greg Peters and Ted Sarandos told analysts tha…

Netflix Debated Theatrical Push ‘Many Times’ Before Warner Bros. Deal, Ted Sarandos Says

Netflix co-CEO Ted Sarandos repeated his new pledge to give Warner Bros. movies a 45-day theatrical window, adding that the company had debated “many times” over whether to get into the theatrical business prior to its tentative acquisition deal for the century-old Hollywood studio. “We have often, in our Netflix history, debated building that theatrical business, but we were busy investing in other areas, and it never made our priority cut,” Sa…

Netflix Debated Launching a Theatrical Movie Business Before Warner Bros. Deal, Co-CEOs Say

Netflix in the past debated whether to launch its own business to distribute original films in theaters, but that fell short of its top priorities, co-CEOs Ted Sarandos and Greg Peters said.