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Netflix Strikes Deals in Short-Form Video Push
Netflix is testing short-form publisher videos as it seeks cheaper, faster content to keep viewers engaged between seasons.
- Starting August 3, Netflix will feature short-form videos from digital publishers on its homepage across the U.S., Canada, the U.K., Ireland, Australia, and New Zealand.
- These videos range from three to 20 minutes, covering topics including gardening, travel, and celebrity profiles through series like BuzzFeed Celeb's "30 Questions" and Vanity Fair's "Lie Detector."
- John Derderian, Netflix's vice president of animation series and kids & family TV, said these partnerships help members "keep exploring the stories and personalities they love long after the final credits roll."
- This initiative expands Netflix's library beyond scripted shows, following recent moves into video games, live programming, and video podcasts that diversify the streamer's content.
- Netflix plans to add more publishers over time as it competes with YouTube and TikTok for audience attention, building on its existing TikTok-style "Clips" feature.
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Partners include "Vogue", "Variety", "Billboard" and BuzzFeed.
·Montreal, Canada
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Netflix announced on Tuesday that it had entered into agreements with several media groups to offer some of their short videos on its platform.
·Montreal, Canada
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Streaming giant integrates short-lived video content from large press groups to diversify its offer beyond movies and series Netflix Group announced Tuesday to have passed
·France
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Total News Sources50
Leaning Left18Leaning Right5Center9Last UpdatedBias Distribution56% Left
Bias Distribution
- 56% of the sources lean Left
56% Left
L 56%
C 28%
R 16%
Factuality
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