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Netflix Courts YouTube Stars To Feed Its 'Hungry Audience Waiting To Be Entertained' — Co-CEO Ted Sarandos Hints At Premium Platform Edge Amid Creator Gold Rush - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Summary by Benzinga
Netflix said it is open to partnering with top YouTube creators like Miss Rachel and the Sidemen—but only if their content fits its premium streaming model, as the company eyes the untapped 80% of global TV viewership to drive future growth.

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Netflix Courts YouTube Stars To Feed Its 'Hungry Audience Waiting To Be Entertained' — Co-CEO Ted Sarandos Hints At Premium Platform Edge Amid Creator Gold Rush - Alphabet (NASDAQ:GOOG), Alphabet (NASDAQ:GOOGL)

Netflix said it is open to partnering with top YouTube creators like Miss Rachel and the Sidemen—but only if their content fits its premium streaming model, as the company eyes the untapped 80% of global TV viewership to drive future growth.

·New York, United States
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Benzinga broke the news in New York, United States on Friday, July 18, 2025.
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