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Netflix Just Revealed AI-Generated Footage in a Popular Show for the First Time - Did You Spot It?
BUENOS AIRES, ARGENTINA, JUL 20 – Netflix completed a visual effects sequence 10 times faster using generative AI, enabling high-quality effects on a small-budget Argentinian sci-fi show, said co-CEO Ted Sarandos.
- During a recent earnings call, Netflix co-chief Ted Sarandos disclosed that artificial intelligence was employed to produce a building collapse scene featured in The Eternaut, a series released in April.
- The integration of AI arose due to production budget limits and the goal to deliver complex visual effects more efficiently and affordably.
- The AI-generated VFX sequence was finished ten times faster than traditional methods, involved collaboration with Netflix's team, and appeared in episode 6 at 59:50.
- Sarandos highlighted that this is the first instance of final footage in a Netflix original created with AI, emphasizing that the technology enhances the creative process by equipping human artists with more advanced tools, which allowed for significantly faster completion times.
- The use of AI in shows like The Eternaut signals Netflix’s growing acceptance of generative AI, while SAG-AFTRA seeks protections and compensation related to AI use in the industry.
31 Articles
31 Articles
Netflix used AI to make 'amazing' scene in hit TV show – but did YOU spot it?
NETFLIX has admitted to using generative AI to create visual effects in a new original TV show – are you able to spot it? The streaming giant confirmed the move in its latest earnings call, with co-CEO Ted Sarandos saying they traded in traditional VFX for generative AI in one scene. NetflixThe Eternaut began airing on Netflix in April[/caption] Doing so was not only faster, but much cheaper than outsourcing the shot to a traditional VFX house, …
Netflix has unveiled the first use of artificial intelligence to generate a scene in one of its own series, which represents a precedent that is going to go further.
Netflix Uses Generative AI In Drama For First Time Ever
What if artificial intelligence could make shows faster, cheaper, and even better? That’s exactly what Netflix is betting on. In a major first, the streaming giant used generative AI in its new sci-fi series El Eternauta—and the results are turning heads.“We remain convinced that AI represents an incredible opportunity,” said Netflix co-CEO Ted Sarandos. The statement followed the company’s impressive $11 billion second-quarter earnings.The seri…
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