Netflix, Amazon, YouTube Form a Coalition for Policy Advocacy
- On Monday, Netflix, Amazon, and YouTube launched the Streaming Access and Choice Alliance , a Washington D.C. lobbying coalition designed to represent streaming platforms' policy interests.
- Facing growing scrutiny from politicians over rising costs and sports access complexity, streamers formed the group as the Sports Broadcasting Act of 1961 limits their ability to bid on live sports rights.
- Led by TechNet, a trade group representing major technology companies, the coalition will advocate for "technology-neutral policies that encourage innovation in entertainment." Mike Ward, TechNet's senior VP of federal policy and government relations, is leading SACA.
- For Netflix, the coalition addresses a critical gap in its 2026 growth strategy; access to live sports would supply the Netflix Ads Suite with premium appointment-viewing inventory that commands higher brand pricing.
- The Federal Communications Commission and The Justice Department have initiated inquiries into whether the 1961 law should be revisited, while SACA distinguishes itself from the earlier Streaming Innovation Alliance by focusing specifically on competitive sports access.
15 Articles
15 Articles
Amazon, Netflix, YouTube Launch Streaming Lobbying Coalition
Netflix Climbs 4%, Alphabet Ticks Up, Amazon Barely Budges as New Streaming Policy Alliance Launches
A new streaming policy coalition just handed Netflix a potential key to unlock live sports rights that have been legally off-limits, and the gap between Netflix's stock surge and its founding partners' shrug tells you exactly who stands to win.
Amazon, Netflix and YouTube, Google's subsidiary, have joined forces to defend public policies aimed at guaranteeing access and consumer choice on digital content platforms. Exclusive material for subscribers. To have full access, access the link of the subject and register.
Netflix, Amazon, YouTube Form a Coalition for Policy Advocacy
Three major names in streaming have come together to form the Streaming Access and Choice Alliance (SACA), a coalition that advocate for policies that benefit streamers and their customers. The coalition is led by TechNet, a group that describes itself as a “national, bipartisan network of technology CEOs and senior executives that promotes the growth […]
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