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When Will You See AI-Generated Content on Netflix? It's Possible You Already Have
ARGENTINA, JUL 18 – Netflix used generative AI to create visual effects for El Eternauta, completing a key scene 10 times faster and reducing costs for the modestly budgeted Argentinian sci-fi series.
- On July 18, 2025, Netflix confirmed it used generative AI in El Eternauta, featuring the first AI-generated footage in a Netflix original, a scene set in Buenos Aires.
- Facing prohibitive production costs prompted Netflix to adopt AI, as the company states it will improve future content and focus on sci-fi projects.
- Despite rapid speed, Sarandos said the team was thrilled with the results for the building collapse scene, and human designers still shaped all visuals.
- On the conference call, Sarandos said, `AI represents an incredible opportunity to help creators make films and series better, not just cheaper,`; Peters added it is utilized in personalization, search, and advertising.
- Netflix plans to expand AI-powered personalization and interactive ads in the second half of 2025, Sarandos suggested, indicating broader AI integration in future content.
26 Articles
26 Articles
Netflix admits it used generative AI in a big sci-fi hit to cut costs
Netflix used generative AI to create a scene in the Argentinian sci-fi series The Eternaut — a first for one of the streamer’s original shows or films. During an earnings call on Thursday, Netflix co-CEO Ted Sarandos said the use of AI was faster than using traditional visual effects tools and helped cut costs. “That VFX sequence was completed 10 times faster than it could have been completed with traditional VFX tools and workflows,” Sarandos s…
Netflix Co-CEO Says the Company Used AI on a TV Show for the First Time: 'Completed 10 Times Faster'
Netflix has begun using AI-generated footage in movies and TV shows, starting with the Argentine sci-fi series "El Eternauta." Netflix co-CEO Ted Sarandos says AI enhances content.
Netflix integrates generative AI in media production, starting with 'El Atonata'
Netflix has officially begun incorporating generative artificial intelligence (GenAI) into its film and television productions, marking a significant shift in the entertainment industry. The company revealed this development during its post-results conference call on Thursday, 17 July. Ted Sarandos, co-CEO of Netflix, shared that the platform had used GenAI for the first time in creating final footage for a scene in the Argentine show El Atonata…
The Independent
Netflix confirms use of AI to help make ‘better and cheaper’ films and TV shows
‘The creators were thrilled with the result,’ said Netflix executive Ted Sarandos
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