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Netflix AI search and vertical feed, marketers take note
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Netflix AI search and vertical feed, marketers take note
Netflix just dropped a sweeping UX refresh across its mobile and TV platforms, and it’s not just a visual update. From ChatGPT-style conversational search to TikTok-inspired short video previews, the streaming giant is clearly leaning into AI and vertical media to help users find what they want—faster and more naturally.For marketers, this signals more than just a tech upgrade. It’s a glimpse into how digital entertainment—and by extension, cont…
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