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Netflix Acquires Ben Affleck’s AI Filmmaking Company InterPositive with Affleck as Adviser
Netflix integrates InterPositive’s 16-member team to offer AI tools that enhance post-production while preserving filmmakers’ creative control, with Affleck joining as adviser.
- On Thursday, Netflix announced it acquired InterPositive, an L.A.-based AI filmmaking startup, with its entire 16-person team joining and Ben Affleck serving as a senior adviser.
- Affleck founded InterPositive in 2022 after noticing AI models fell short for cinema, with Netflix saying he described building restraints to protect creative intent.
- InterPositive's system builds custom AI models from a production's dailies to assist postproduction tasks like mix, color, relight, and VFX, with Netflix offering access only to its creative partners.
- The purchase marks a rare acquisition for Netflix, Inc. one week after exiting its Warner Bros. Discovery bid, signaling a strategic shift toward creator-led innovation.
- This acquisition positions Netflix as a leading studio integrating creator-focused AI and may prompt other studios that might follow Netflix's example despite its historical build preference.
69 Articles
69 Articles
Netflix Buys Ben Affleck's AI Firm InterPositive After Warner Bros. Exit
On Thursday, Netflix announced that it had purchased InterPositive, an AI firm founded by Ben Affleck. The news came less than a week after the streaming giant exited the bidding war for Warner Bros. Discovery. According to Deadline, Netflix executives and Affleck had been in discussions since last fall. The acquisition continues Hollywood’s gradual integration of AI tools into film production. Unlike generative AI companies focused on text-to-v…
The Mercury news
Boston HeraldNetflix buys Ben Affleck’s AI company that’s geared toward filmmakers
Netflix has struck a deal to acquire Ben Affleck’s Interpostive AI company. The streaming service didn’t provide specifics about its deal with Interpositive, which describes itself as a company that combines “artistry with technology to craft bold visual stories that connect.” The Academy Award-winning actor’s business creates AI and animation tools that filmmakers can use to bring their ideas to movie screens. Affleck said in a statement releas…
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